Viking Range LLC is known for consistently incorporating high-technology and high-style in their new product releases. For the introduction of the new 7- Series Refrigerator, Viking wanted to offer their dealers and installers a comprehensive overview of the installation process and turned to IG to develop a high-end 3D animation.
In this case, one major advantage of animation over video was being able to highlight details of critical components in clear and vivid views that otherwise would have been obscured or difficult to show in video. The animation conveys specifics about critical installation steps and connections while maintaining a clean and easy-to-understand look commensurate with Viking’s products and their brand. In addition, IG developed a high-end kitchen environment that Viking can use to showcase installation overviews for their broad range of high-end appliances in future animations. The response from their customers has been overwhelmingly positive!