Duraline

Dura-Line is a leading international manufacturer and distributor of communication and energy infrastructure products and systems including conduit, cable-in-conduit, pipe, and accessories. In preparation for their upcoming trade show season, Dura-Line needed new booth banners and wanted to somehow visually communicate their products in use in real-life situations. IG developed a series of 3D cut-away illustrations to depict Dura-Line’s “behind-the-scenes” connectivity products in a suburban home and in a multi-use urban setting and produced a set of banners that complimented each other and Dura-Line’s existing booth design.