Written by: John Thigpen
Recently, Dura-Line, a Knoxville-based company, contacted IG about a tradeshow need. We met with their marketing team and learned they needed banners to highlight products on the show floor. Out of that meeting, the IG creative team developed sketches we felt best represented the products and submitted them to Dura-Line for feedback.
Upon receiving approval we completed 3D illustrations depicting real-life uses for the products. Dura-Line was so pleased with the results that they sent us the images you see in this spotlight. We are pleased to know they’ll continue to work with us to develop additional pieces to highlight their products, including animations and interactive deployments to help solidify their market leadership position.