With the rise of VR (virtual reality) and AR (augmented reality), more and more opportunities to actively engage consumers are becoming a real possibility. Interactive, hands-on experiences to engage consumers, whether it’s AR/VR, 3D tours of unity models, touch screen displays, or a 360-degree environment viewer, have become a topic of interest in our industry.
When planning a project with interactivity, there are a number of variables to consider.
What screen size do I use?
What hardware will it run on?
Is it compatible with all browsers?
…and many more.
While all of these are important factors, the most critical elements of interactive projects are the user experience and user interface. If the content isn’t engaging and intuitive to users, a negative experience could be damaging to the brand. An article by Casey Dubbs on Digital Signage Today, defines the 5 mistakes that can ruin your interactive experience:
- The content doesn’t have enough depth to provide the user with anything useful.
- The user interface is too complicated or confusing.
- You’re assuming that your user knows why your product, service or information matters to them.
- Your “Click Here to Begin” button launches a loud infomercial or advertisement.
- Your screen is too small, too dark and the glare is killing me.
Click here to read the whole article. Stay tuned for more blog posts on AR and VR!