Blog


The Time of Year for Appreciation

21

Nov 2016

The Time of Year for Appreciation

Written by: Rob Eddy With the holidays getting into full swing, our thoughts turn to travel, traditions, and opportunities to spend time with family and friends–as well as looking forward to the coming year. We’ve made it part of our traditions here at IG to focus our attention at this time of year on appreciation. Appreciation for each other–we’ve got an unique and talented team. Appreciation for our clients–those who are new and those who have been with us for many of our 21 years of operation, and appreciation for the work we do–which is always challenging, changing, and never boring! We’ve worked on an exceptionally wide range of projects this year–including an increasing number of 3D animated and interactive projects. Our focus has been to develop high-usability technical content and help our clients leverage that content wherever THEY need it–be it print, animation, web, or interactive. Along those lines, a friend told us recently (thanks, Larry) that we have the foresight to see solutions to...

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Client Spotlight: IncrediGrip™

09

Nov 2016

Client Spotlight: IncrediGrip™

Four years ago, Liberty Hardware, a MASCO company and manufacturer of high quality decorative and functional hardware products, partnered with Info-graphics to retool their printed installation instructions. Since then, our work has evolved to include live video installations and targeted 2D and 3D animations. These short animation clips are intended to help Liberty’s customers understand relevant concepts and more challenging installation sequences. Most recently, IG developed a 3D animation for the product launch of Liberty’s newest innovative product, IncrediGrip™. IncrediGrip™ is a bathroom adhesive product being marketed by Liberty as part of their bathroom solutions on Amazon.com. They tasked IG with developing a marketing/introduction animation that focuses on the features and benefits. Check out the animation currently featured on Amazon.com as well as on their Bath Storage and Organization website. IG continues to bring new ideas and technologies to our clients helping to keep them relevant in their industries. In the case of Liberty, big box stores are driving the need for additional animations.


VR, AR, UX, the Future of Customer Engagement Pt. 2

24

Oct 2016

VR, AR, UX, the Future of Customer Engagement Pt. 2

Written By: Tim Wirtz In a recent blog post, IG’s Design and Production Coordinator, Courtney Daly, highlighted augmented reality (AR) and virtual reality (VR) as the future of engaging customers. Experts (Christopher Mims @mims, in this particular case) are going as far as to say AR is “the future, the dominant way we will interact with computers and the Internet.” These are incredible new technologies, and they certainly have the potential to change the landscape of customer engagement — if they are done right. This month I attended MinExpo in Las Vegas and saw a lot of VR (and some AR) on my first day at the show. I presumed the abundance of these technologies was meant to draw crowds to certain manufacturers’ booths. Not a bad idea since this technology is amazing and the experience is second only to being in the real environment. We’ve been doing a lot of reading lately about the importance of the user experience (UX). UX is key to...

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Client Spotlight: Rubbermaid Commercial Products

10

Oct 2016

Client Spotlight: Rubbermaid Commercial Products

Rubbermaid Commercial Products, a loyal client of ours for about 15 years, is a manufacturer of innovative, solution-based products for commercial and institutional markets worldwide. Technical Concepts® is their leading brand for Innovative Hygiene Solutions in the away-from-home washroom. The comprehensive range includes automatic flushing and fixture surface cleaning systems, automatic faucets, high quality skin care and air care systems for office buildings, education, healthcare, and hospitality markets all around the world. Rubbermaid Commercial Products, Technical Concepts and IG have been working together in the development of their instructions and installation animations for their washroom products. Most recently, we have completed a 3D installation and use animation for the LumeCel™ Microburst® 3000 dispenser. The Microburst® 3000 dispenser, powered by the LumeCel™ rechargeable energy system is an innovative air care product. With easy, flexible programming, and world-class reliability, the Microburst® 3000 dispenser offers an effective air freshening system. The animation provides step by step instructions for mounting, use, programming, and retro fitting the Microburst® 3000 dispenser...

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The Future is Here

28

Sep 2016

The Future is Here

With the rise of VR (virtual reality) and AR (augmented reality), more and more opportunities to actively engage consumers are becoming a real possibility. Interactive, hands-on experiences to engage consumers, whether it’s AR/VR, 3D tours of unity models, touch screen displays, or a 360-degree environment viewer, have become a topic of interest in our industry. When planning a project with interactivity, there are a number of variables to consider. What screen size do I use? What hardware will it run on? Is it compatible with all browsers? …and many more. While all of these are important factors, the most critical elements of interactive projects are the user experience and user interface. If the content isn’t engaging and intuitive to users, a negative experience could be damaging to the brand. An article by Casey Dubbs on Digital Signage Today, defines the 5 mistakes that can ruin your interactive experience: The content doesn’t have enough depth to provide the user with anything useful. The user interface is...

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IG Matt Talks G.I. Joe

13

Sep 2016

IG Matt Talks G.I. Joe

Written by: Matt Smelcer As a child of the 1980’s, I was inundated with an explosion of toy properties from all sides (thank you President Reagan). But it was Hasbro’s re-launch of the G.I. Joe brand in 1982 that grabbed me. That relaunch followed suit with Kenner’s Star Wars line by introducing 3-3/4” action figures as opposed to the 12” Joes of the previous era. The relaunch featured a tie in comic book written by Larry Hama that was marketed by animated commercials (to sidestep around FCC regulations). The popularity of these commercials led to an animated miniseries in 1983 and a syndicated cartoon by 1985. Hasbro’s marketing efforts did not end with pre-purchased marketing. They leveraged their content to provide excellent post-consumer materials. The packaging was fantastic and more suited for display rather than the trash. This trend began in the 1970’s with the spectacular artwork done by Don Stivers for the G.I. Joe Adventure Team line. Another post-consumer element were the file cards...

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What’s an Infographic?

19

Aug 2016

What’s an Infographic?

Written by: Courtney Daly “We live in an age of data visualization. Go to any news website and you’ll see graphics charting support for the presidential candidates; open your iPhone and the Health app will generate personalized graphs showing how active you’ve been this week, month or year.” Clive Thompson brings to life the history of big data in his recent article in Smithsonian Magazine titled, “The Surprising History of the Infographic”. It’s been around a lot longer that we might think. When I think of infographics, I typically think of creative illustrations with numbers and icons representing data. But have you ever wondered where they started? You may be surprised by what Thompson explains about exactly what infographics are and how they have shaped our world. Simply put by Thompson, infographics are the visualization of data. I never thought of a map as an infographic, but that’s exactly what it is and maps have been around for 8,000 years. As data became more available, infographics...

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Client Spotlight: InVue. Security Innovation.

13

Jul 2016

Client Spotlight: InVue. Security Innovation.

Written by: John Thigpen InVue has been doing business all over the globe for more than 70 years – providing commercial retail companies with innovative sales enablement and security solutions. As a market leader in its field, InVue strives to develop innovative products that break the mold, and defy status quo. Essentially, everything InVue creates must be of the highest quality. Enter IG. When a former client of ours joined the InVue team as an engineer, he recommended we be brought in to work on an electronic lock security solution the company had developed. We created an animated video for what is known as Access ManagerTM, an IR electric lock and device security tool that allows a user to reduce external and internal theft. The animation was designed to tell the story of the product, it’s uses, and how the end user will benefit at the retail store level. In addition to the animation, we also created instruction manuals. You can watch the video here.


In Service of Selling Service

13

Jul 2016

In Service of Selling Service

Written by: Tim Wirtz I’ve probably said this a hundred times since I joined IG…we are a service provider; we don’t sell products. I say it so much because it is easy to confuse the two actions. But there is a BIG difference in being a service provider versus being a product seller. It takes a level of service to sell a service that fosters lifetime trust and ultimately builds relationships that last just as long. That’s not to say selling a product isn’t reliant on a strong foundation of trust, but when a product is needed, it is purchased. Simple, right? A service on the other hand is not tangible, and most times it’s not even recognized as a need. We help our clients understand that they do have a need, we define with them the objectives and goals of a project, and we help them understand who the audience is and what that audience needs. It’s all part of our service offering that...

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The Value of Experience

13

Jul 2016

The Value of Experience

Written by: Rob Eddy The theme of my recent post, The Backwards Brain Bicycle, was that sometimes we’re too close to a subject to view it objectively – fresh eyes almost always add value and can help to ensure that important details are not missed. This time, I’d like to address the flip side of that coin – the value of experience and expertise. I’ve been using an expression lately, “having tools does NOT make you a carpenter – just like having a musical instrument does not make you a musician.” We live in a time of accelerating change. Technological advances are happening exponentially and are having an impact in almost every part of our lives. One effect of this constant change is that tools that were once narrowly available to a very focused audience due to cost or a need for in-depth knowledge to use them – video editing tools, for example – are now in the hands of huge segments of the population....

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